PRINCIPLES   OF  ETHICAL  INFLUENCE

Reciprocation - You, then me, then you then me...

Be the first to give:

  • Service

  • Information

  • Concessions

Scarcity - The rule of the rare.

Emphasize:

  • Establish position through.

  • Professionalism

  • Industry Knowledge

  • Tour credentials

  • Admitting weaknesses first

Commitment - The starting point.

Start:

  • Small and build

  • With existing commitments

  • From public positions

  • Toward voluntary choices

Liking -Making friends to influence people.

Uncover:

  • Similarities

  • Areas for genuine compliments

  • Opportunities for cooperation

Consensus - People proof people power.

Unleash people power by shoving:

  • Response of many others

  • Others past successes

  • Testimonial of similar others

  • The ethical use of influence means: being honest; maintaining integrity; being a detective, not a smuggler or bungler.

For more information regarding Dr. Cialdini's availability to speak to your organization, call New Information Presentations at ++1-602-967 6070.